University of Europe for Applied Sciences (Berlin)
University of Europe for Applied Sciences (Berlin)

University of Europe for Applied Sciences (Berlin)

Dessauer Str. 3-5, 10963 Berlin, Deutschland Berlin, Germany Visit web page

Business Psychology

Study detals

: Bachelor's degree : BSc in Business Psychology : Full time : 36 Month

Requirements

Admission Requirements

·         HIGH SCHOOL/ BACHELOR DIPLOMA AND TRANSCRIPT 
Or equivalent occupational diploma officially translated to English or German 

·         CURRICULUM VITAE (CV) (Dated & Signed)

·         COPY OF PASSPORT (SCANNED) 

·         MOTIVATION LETTER (MIN 500 WORDS) 

·         ADMISSION TEST 
The test is done online and students are not required to study for this test.

·         English language certificate 
– IELTS 5.5 overall 
– TOEFL iBT60 
– TOEFL ITP (paper based) 498
– Pearson Test of English (Academic) 56
– Pearson Test of English (General) Level 1 
– Cambridge English Advanced and Proficiency 162 overall 
– Cambridge Exam First  B2 CEFR = First (FCE), 160
– TOEIC Listening 400, Reading 385, Speaking 160, Writing 150 
– PASSWORD 5.5 Overall (no less than 5.0 in each component) 
– EF SET (50-minute Test) 51 (only for students applying with a MOI letter) 
– Duolingo 100

Speciality

Spotlight Module: "Consumer Psychology"

In the Consumer Psychology module, students delve into the theoretical underpinnings of consumer behavior and advertising effectiveness. They gain a deep understanding of advertising concepts, communication policy, and models for effective advertising strategies. Throughout the course, students learn to implement cognitive and affective principles in consumer behavior analysis and recognize unconscious influences on decision-making. Additionally, they reflect on current neuromarketing findings and explore principles of conscious decision-making, decision heuristics, and emotional appeals in advertising. By the end of the module, students are equipped to design advertising messages that resonate with consumers, utilizing psychological insights and theoretical knowledge acquired in the course.

Additional information

Become a business psychologist

Globalisation, digitalisation, and demographic change are creating new challenges for companies and employees. Stress-related illnesses in the work context are on the rise. Our economy needs experts who support the working world of the future with their psychological and economic know-how.

As business psychologists, you provide concepts to optimally prepare managers and employees for the working world of tomorrow. At UE, you can expect a variety of practical projects with top business partners and a coached internship semester - the perfect preparation for a career in tomorrow's labour market.

Career Perspectives

Business psychology professions can be found in human resources, marketing and advertising, management consultancy and occupational psychology.

As a UE student, you’ll have access to our Career Development Centre which will support and guide you through any career-related enquiry.

What happens after your studies

With a Bachelor's degree in Business Psychology and Human Resource Management, you will become essential for growth-oriented companies. You will be able to skilfully combine your psychological understanding with business factors to advise in a wide range of fields.
Business psychology professions can be found in the fields of human resources, marketing and advertising, management consultancy and occupational psychology:
  • Personnel developer
  • Personnel recruiter
  • Market researcher
  • Organisational consultant
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