University of Europe for Applied Sciences (Innovation Hub)

Think Campus, Konrad-Zuse-Ring 11, 14469 Potsdam, Germany Potsdam, Germany Visit web page

Innovation Design Management

Study detals

Course type: Master's degree Degree: MA in Innovation Design Management Study mode: Full time Duration : 12/18 or 24 Month

Requirements

Admission Requirements

HIGH SCHOOL/ BACHELOR DIPLOMA AND TRANSCRIPT
Undergraduate degree (Bachelor’s, MBA, or Master) officially translated to English or German
CURRICULUM VITAE (CV) (Dated & Signed)
COPY OF PASSPORT (SCANNED)
MOTIVATION LETTER (MIN 500 WORDS)
Applicants with a background in Art & Design
are requested to submit a portfolio with up to 8 samples of their best and most recent work. In addition to the usual application documents such as proof of study, professional certificates and proof of English proficiency, applicants must also submit a paper* with answers to four IDM-specific questions.
Applicants without a background in Art & Design
are not requested to submit a portfolio with work samples. In addition to the usual application documents such as proof of study, professional certificates and proof of English proficiency, applicants must submit a paper* with answers to four IDM-specific questions
LANGUAGE PROFICIENCY
English language certifcate
– IELTS 6.0 overall / B2 Level
– TOEFL iBT72
– TOEFL ITP (paper based) 543
– Pearson Test of English (Academic) 59
– Pearson Test of English (General) Level 1
– Cambridge English Advanced and Proficiency 169 overall
– Cambridge Exam First (FCE) B2 CEFR = First (FCE), 160
– TOEIC Listening 400, Reading 385, Speaking 160, Writing 150
– PASSWORD 6.0
– EF SET (50-minute Test) 60 (only for students applying with a MOI letter)
– Duolingo 105

Speciality

Students in the programme can choose their focus between Innovation by Design and Innovation & Entrepreneurship (Specialisation).
The distinction is made through two modules in the first semester:
- Innovation by Design: Strategic Branding and Atlas of Design
- Innovation & Entrepreneurship: Innovation Management and Atlas of Opportunity

Additional information

Innovation Design Management at a glance

Our master’s programme, Innovation Design Management, sits at the crossroads of design and business, shaping individuals to thrive in complex, fast-paced environments. With an integrated approach merging design, business, and technology strategies, students engage in intense project activities alongside industry leaders and enterprises tackling these challenges daily.

As highlighted by Forrester Research (2021), innovation-driven organisations prioritise creating a culture of innovation and change, driving the demand for interdisciplinary talents proficient in innovation and creative problem-solving. The MA addressing this demand head-on, stands as one of today’s most cutting-edge management programmes. According to the 2020 Job Outlook Survey by the National Association of Colleges and Employers (NACE), employers value attributes aligning with our programme’s focus.

Design meets strategy

Comprehensive developments through digitalisation, evolving marketplaces and changing consumer behaviour have created a new professional playing field between creative design, business strategy and IT processes. Innovation-oriented companies are increasingly seeking managers who understand how to utilise design as a driving factor for business decisions and to incorporate creative thinking and an artistic mindset into the business world – as strategic assets in generating innovation and sustainable consumer benefits, as well as in transforming a company's organisation and vision

Career options with a degree in Innovation Design Management

More and more companies are understanding the substantial value that design can bring to them:

Design creates meaningful products and better development processes
Disruptive or radical innovations require new development processes
Design gives a conceptual dimension to idea-finding and concept-development
Design is a human-centered activity

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