CBS International Business School
CBS International Business School

CBS International Business School

CBS International Business School Bahnstraße 6 50996 Cologne Cologne, Germany Visit web page

IB – Marketing Management

Study detals

: Master's degree : MA in IB – Marketing Management : Full time : 24 Month

Requirements

Admission Requirements

To study for a master's degree at CBS University of Applied Sciences, you generally need a successfully completed bachelor's degree from a state-recognized college or university . Depending on the master's program, this degree may be required in a related field . In individual cases, transfers are also possible, provided the relevant foundations have been acquired in another degree program. The exact requirements depend on the respective master's program.

English Requirements

For the English-taught Master's programs at CBS , proof of sufficient English language skills is required. This can be demonstrated through recognized language certificates such as the TOEFL with a minimum score of 83 , the IELTS with a minimum score of 6.5 , or the Cambridge Certificate at at least B2 or C1 level , depending on the specific program . Alternatively, a previously completed English-taught Bachelor's degree can also serve as proof. Those unsure whether their language skills meet the requirements can contact CBS or take an internal language test.

Additional

  • The admission requirement for taking up a Master's degree in business at CBS is a first academic degree ( Bachelor, Diplom, Magister ) from a recognized German or international university, university of applied sciences or professional academy with a final grade of at least "good" .
  • If this grade point average was not achieved in the first degree , a separate admission procedure must be completed. The first degree should have been in a business-related field and comprise a total of at least 180 ECTS credits .

Speciality

A master's degree program without a traditional bachelor's degree is possible in certain cases. Those with extensive professional experience in a related field may qualify for a degree program under certain conditions . Furthermore, some degree programs offer alternative entry routes for experienced professionals with a higher degree (e.g., a diploma or state examination ) . CBS offers individual counseling to determine the best possible entry options.

Additional information

Digitalization has fundamentally changed marketing – a straightforward advertising landscape has evolved into a complex, global marketing universe. With the Master's in International Marketing , you will become an expert who understands current trends while also thinking visionarily about the future. Strategic decisions in international marketing require creativity, flexibility, and in-depth expertise – this is precisely what this program will teach you.

During the English-taught master's program in Mainz or Cologne, you'll learn how to analyze markets and target groups, increase brand awareness, and strategically align products. You'll develop modern marketing strategies , set prudent prices, and place content on the most efficient channels. Additionally, you'll acquire the skills to create effective advertising messages and professionally manage the success measurement of your measures. This will prepare you perfectly to actively shape change in marketing and operate successfully in global markets.

This program is aimed at graduates of business and economics subjects who want to improve their English skills and advance their careers in international marketing. Become part of a dynamic, future-oriented field and take the next step on your path to successful marketing management – ​​with the Master's in International Business – Marketing Management at CBS!

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