Institute of Business and Technology
Institute of Business and Technology

Institute of Business and Technology

16-19 Wellington Quay, Temple Bar, Dublin 8, D02 TX49, Ireland Dublin, Ireland Visit web page

Marketing

Study detals

: Master's degree : MSc in Marketing : Full time : 12 Month

Requirements

Entry Requirements 

 

The Academic and English Language Proficiency entry requirements for the MSc in Marketing Programme are as follows:

Academic: 

Possess a minimum Level 8 Honours Degree in Business or equivalent, with at least a second-class honour (2.2).

A minimum of 30 credits in marketing or marketing-related modules is required. 
 
And English Language Proficiency: 
With one of the following:

IELTS (Academic) 6.0, no component less than 5.5
DuoLingo Min score 105, min 100 in each section (under review)
Pearson PTE Academic: Min score of 55
TOEFL IBT: Min score of 80
Cambridge English Qualifications A minimum score of 180-190 (FCE Grade B)

Proof of Finance Requirement:

You’ll need to show you can cover €10,000 per year to cover living costs in Ireland, in addition to your course fees.  

There are two easy ways to do this: 

Bank statements

  • 6-month account history
  • Proof of savings or sponsorship

Education bond

  •  €10,000 payment option
  • Approved by Department of Justice

Visa Information and Medical Insurance

  • Depending on your nationality, you may be required to apply for a visa to study in Ireland.
  • It is the enrolling student’s responsibility to inform us when they have submitted their visa application. A visa reference number and date of submission is required.
  • If your visa application is refused, a refund (minus a €250 administration fee and €130 medical insurance, if MI has been purchased through the college) will be returned to you. Please note that we reserve the right not to refund fees where false, fraudulent, or fake documents have been submitted as part of a visa application.
  • If your visa application is successful, you must send confirmation to us directly with a copy of the stamp on your passport.
  • Please allow sufficient time to process the visa application, as it can take anywhere from 4 to 16 weeks. you will also need to notify us when you hope to travel before the start of the course so that we can provide you with additional details, such as accommodation, timetables, registration, induction schedules, and possible part-time job opportunities available (if required). 

Speciality

Three days per week

Additional information

Programme Objectives

The MSc in Marketing aims to significantly enhance graduates’ marketing expertise and professional growth. Ultimately, our goal is to contribute ‘best practice’ insights to business development in the realm of marketing and digital marketing. 

Due to the programme’s practical nature, a strong emphasis is placed on continuous assessment based on real-world business challenges, fostering close engagement with local communities and industries. The diverse range of modules is meticulously crafted to instil graduates with a modern marketing mindset. 

Programme Learning Outcomes 

  • Having successfully completed this programme, graduates will be able to: 
  • Analyse marketing theory and practice with particular respect to SMEs. 
  • Critically appraise current issues and developments in consumer behaviour in the development of an omni-channel marketing experience. 
  • Develop and apply relevant digital, research, and analytics tools and techniques. 
  • Develop and apply an entrepreneurial and omni-channel skill set in a practical context. 
  • Critically analyse the marketing activities of SMEs, developing appropriate marketing objectives, tactics, actions, and metrics. 
  • Operate effectively in a variety of team roles and demonstrate self-direction when implementing and completing projects. 
  • Take individual responsibility for career and professional development. 
  • Plan and conduct research to develop marketing audits, marketing strategies, journey mapping, and a WBL Research Project. 
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