On this degree programme you’ll learn about the diverse roles and responsibilities of a fashion buyer and merchandiser and explore the associated roles that are key within the modern fashion industry.

Throughout your studies you’ll develop in-depth knowledge of the buying cycle and the critical path, and key activities around trading the range, reacting to sales and managing sales promotions. The merchandising pathway focuses on the numbers behind buying a fashion range, its selection process and strategic stock management.

Academic specialists and professionals will nurture your professional practice through personal development planning, as well as guided research and critical reasoning. We place strong emphasis on sustainability and social responsibility, ensuring that you will graduate with the tools to drive innovation at all stages of the buying process.

The fashion industry is evolving with the shift in fashion retailing from high street to commerce. At DMU we work alongside industry professionals to put your learning into context and will equip you with the skills and adaptability to take on the challenges of our rapidly changing industry.