Swiss School of Higher Education

Additional information

The Master program in Luxury Brand Management is designed to develop understanding of the principles and practices of luxury brand management and give profound knowledge of economic management and business strategy with international focus. The program includes disciplines in luxury marketing, communication and event planning, brand management, retail, e-commerce and search for new trends. Graduates will be able to apply systematic and creative solutions for a range of challenges arising in the industry.

Course Benefits
The luxury Master programme is a comprehensive luxury programme providing students with a deep understanding & know how of international luxury strategy & management.
Specific programme disciplines range from value creation, brand management, luxury clients behaviours, luxury communication, retail, ecommerce… to new luxury trends.
Courses are taught in small classes allowing a personalized education approach.
Through a well balanced combination of theory and business case studies, students develop a solid knowledge of market practices in a context where businesses are evolving.
The students transform their knowledge into skills and expertise in either an internship of 6 months or working on a research thesis on a subject of luxury.
Experienced industry experts and highly qualified faculty members will not only bring their know how but will also prepare the students to pursue a successful career in Luxury.

Course Benefits
This Event Management course breaks down the concept of an event and provides the knowledge and tools to create value and deliver a successful event experience for your stakeholders, sponsors and participants.

The course studies are designed to offer a mix of lectures, case studies, workshops and guest speakers who bring their experience and knowledge to the student’s studies and education enabling students to respond to the various challenges and implications.

The students will also study concepts and the frameworks relating to event planning, management, decision-making and operational procedures in a wide variety of areas such as venue selection, logistics, budgeting, human resource planning and service providers.

Our faculty members bring a vast range of knowledge and in-field experience to the students and with small classes the learning is very personalized.

Additional fees
Application and administration fee: 150 СHF.
Graduation fee: 300 CHF
Notary and Legislation fee for diplomas: 200 CHF or more (depending on pages.)
DHL service: 50 – 100 CHF or more (depending on country.).
Admission and administration fee: 2, 000 CHF- are not refundable and included in the price.