Lazarski University
Lazarski University

Lazarski University

Świeradowska 43, 02-662 Warszawa, Poland Warsaw, Poland Visit web page

E - Business and Digital Marketing

Study detals

: Master's degree : MA Degree : Full time : 24 Month

Requirements

REQUIRED DOCUMENTS:

•  A passport-style photo (3.5 x 4.5) uploaded into your personal account.

 •  Application Form - printed out from candidate’s personal account in color and signed with your full name and surname.

* Passport scan – to confirm and verify your personal data.

 •  Original Bachelor’s Diploma with at least 55% of GPA and transcript of grades, both legalized in Polish Embassy or apostilled.

 • Sworn translation of Bachelor’s Diploma and transcript (if needed).

•  Language certificate proving the level of language of your instruction is at least B2 (or positive result of Skype interview with our lecturer).

•  Signed commitment to purchase National Health Fund (NFZ) insurance upon arrival.

* Payment confirmation of application fee and first semester/year tuition fee*.

 • Signed electronic agreement on the conditions of studies.

Speciality

Language of instruction: Polish

Part time learning available - 13 320 PLN

Additional information

Are you looking for a course of study that will open the door to the dynamic and prestigious world of digital marketing? The E-Business and Digital Marketing specialisation at Lazarski University's Management course is the perfect choice for you!

We offer you an interdisciplinary study programme that combines knowledge of marketing, management and information technology. The aim of the studies is to prepare graduates to effectively conduct an online business.

What you will learn:

  • e-business models: You will learn about different e-business models and how to choose the best one for your business.
  • customer communication in e-business: You will learn how to build relationships with online customers and communicate effectively with them.
  • doing e-business using social media: You will learn the potential of social media in online business and how to use it to promote your business.
  • positioning websites in e-business: You will learn how to optimize your website for search engines to get more organic traffic.
  • financing an e-business: You will learn about different sources of e-business financing and how to prepare a business plan.
  • startup management: You will learn how to set up and run your own startup.
  • communication and digital marketing: You will learn various marketing communication techniques and how to use them in digital marketing.
  • e-business management: You will learn how to effectively manage an online business and achieve business goals.

Specialization subjects

  • Zarzadzanie start-up'em
  • Komunikacja i Digital Marketing
  • Zarządzanie e-biznesem

Applied tools and certificates

  • WordPress
  • Semstorm
  • Senuto
  • Brand24
  • Fakturownia - a platform that for more than 10 years has provided modern and environmentally friendly e-invoicing solutions to more than 500 thousand customers. As part of the cooperation, the specialisation partner provides an educational platform for our students.

Career Perspectives

  • Online business owner
  • Online marketing specialist
  • Social media manager
  • Social media manager
  • Data analyst
  • Online marketing manager

Programme benefits

Why choose our specialisation?

  • huge market potential: the digital marketing market is growing steadily and is expected to reach $689.8 billion in 2032. This means tremendous career opportunities for graduates!
  • practical skills: the degree program emphasizes learning the practical skills necessary to run an online business.
  • wide perspective: the degree program covers topics in marketing, management and information technology, providing graduates with a comprehensive education.
  • development opportunities: the Lazarski University offers a wide range of extracurricular activities, such as the "Media&Marketing" research circle, which allow you to develop your skills and expand your contacts.

What will you gain by choosing "E-Business and Digital Marketing" as a Management major?

  • the skills sought after on the job market
  • the opportunity to run your own online business
  • working in prestigious companies
  • high salaries
  • job satisfaction
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