

CBS International Business School
Digital Marketing
Study detals
: Master's degree : MA in Digital Marketing : Full time : 24 MonthRequirements
Admission Requirements
To study for a master's degree at CBS University of Applied Sciences, you generally need a successfully completed bachelor's degree from a state-recognized college or university . Depending on the master's program, this degree may be required in a related field . In individual cases, transfers are also possible, provided the relevant foundations have been acquired in another degree program. The exact requirements depend on the respective master's program.
English Requirements
For the English-taught Master's programs at CBS , proof of sufficient English language skills is required. This can be demonstrated through recognized language certificates such as the TOEFL with a minimum score of 83 , the IELTS with a minimum score of 6.5 , or the Cambridge Certificate at at least B2 or C1 level , depending on the specific program . Alternatively, a previously completed English-taught Bachelor's degree can also serve as proof. Those unsure whether their language skills meet the requirements can contact CBS or take an internal language test.
Additional
- The admission requirement for taking up a Master's degree in business at CBS is a first academic degree ( Bachelor, Diplom, Magister ) from a recognized German or international university, university of applied sciences or professional academy with a final grade of at least "good" .
- If this grade point average was not achieved in the first degree , a separate admission procedure must be completed. The first degree should have been in a business-related field and comprise a total of at least 180 ECTS credits .
Speciality
A master's degree program without a traditional bachelor's degree is possible in certain cases. Those with extensive professional experience in a related field may qualify for a degree program under certain conditions . Furthermore, some degree programs offer alternative entry routes for experienced professionals with a higher degree (e.g., a diploma or state examination ) . CBS offers individual counseling to determine the best possible entry options.
Additional information
In the dynamic world of digital marketing, strategic thinking, creativity, and technical expertise are equally important. The Master's in Online Marketing at CBS University of Applied Sciences combines these aspects and qualifies you for a leading role in the digital economy. With a mix of innovative course content and practical projects, you'll prepare for the challenges of modern marketing strategies.
In just four semesters, you'll deepen your knowledge in areas such as performance marketing , social media strategies , data analytics , and search engine optimization. At the same time, you'll learn how to efficiently plan and successfully implement digital campaigns. Thanks to close collaboration with field experts and real-life case studies, you'll gain in-depth insights into the industry's working practices and develop skills that are immediately applicable.
Whether as a digital marketing manager, e-commerce specialist, or digital transformation consultant, this online marketing master's program opens the door to future-proof and diverse careers. The combination of innovative technologies , strategic knowledge , and an international focus will make you a sought-after professional. Get started now and become a shaper of the digital future—with the Master's in Digital Marketing at CBS!