CBS International Business School
CBS International Business School

CBS International Business School

CBS International Business School Bahnstraße 6 50996 Cologne Cologne, Germany Visit web page

Digital Marketing Master

Study detals

: Postgraduate : Master of Science : Full-time : 12 Month

Requirements

*Bachelor degree;
*One year of work experience in business or marketing;
*TOEFL 92 / IELTS 6.5 / DUOLINGO 103 (In the absence of certificate, the exam will taken at the university

Additional information

What is Digital Marketing? And why should you study a master’s degree?
Digital and online marketing no longer just complements traditional marketing in many industries, but is sometimes becoming the leading strategy - especially for internationally active companies. Since the diversity of digital media is increasing at the same time, middle and senior management are in demand for experts who have mastered the individual disciplines and demonstrate management and leadership qualities. The English-language Master of Digital Marketing at CBS International Business School enables you to pursue a promising career through deep and broad knowledge as well as trained soft skills.

Achieve KPIs with the Marketing Master
Targeting and big data are two keywords that come up when it comes to targeting advertising messages. In order to be able to measure success, it is important to set meaningful goals and ultimately achieve them with well-thought-out campaigns. You will learn how this works in the second and third semesters in these courses, among others:

  • Customer Conversion and Retention

 

  • Monetization and Pricing in Digital

 

  • marketing

 

  • Omni-channel commerce

 

  • Date-driven and AI-based marketing approaches

 

  • Advanced Digital Marketing Techniques and Tools


Perfect your English skills in your master's degree

With English as the language of lectures and study, the Digital Marketing Master in Cologne offers a major advantage over comparable universities right from the start. Right from the start you will learn to use the technical terms in the right context so that you can communicate internationally with customers, partners and companies. Your language skills will also be refined with a course in Business English. You will also learn another foreign language, such as Spanish or French.

International students are required to pay a deposit
in order to secure their study place which will be
deducted from the study fees of the first semester
upon starting the study programme - 2,500

 

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