EU Business School
EU Business School

EU Business School

Av. Diagonal, 648 Bis, Les Corts, 08017 Barcelona, Spain Barcelona, Spain Visit web page

Digital Marketing, Transformation & Design Thinking

Study detals

: MBA : Masters : Full time : 12 Month

Requirements

1 certified copy of high school diploma or equivalent and transcript
English Language: TOEFL score 80 (internet-based); 213 (computer-based): IELTS 6.0; CAE B2 with a minimum score of 169: English native, or equivalent
2 letters of recommendation
1 written or video essay

Speciality

International Networking – With classmates, lecturers and business professionals
Improve critical thinking skills – And learn to be a problem solver
Gain a global perspective – By studying in a diverse and multicultural environment

Additional information

The digital transformation of business is accelerating, and customers are increasingly empowered and selective.
This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms.
They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

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