Lazarski University
Lazarski University

Lazarski University

Świeradowska 43, 02-662 Warszawa, Poland Warsaw, Poland Visit web page

Marketing Management

Study detals

: Bachelor's degree : BA Degree : Full time : 36 Month

Requirements

REQUIRED DOCUMENTS:
• A passport-style photo (3.5 x 4.5) uploaded into your personal account.
• Application Form - printed out from candidate’s personal account in color and
signed with your full name and surname.
• Passport scan – to confirm and verify your personal data.
• Original High School Diploma/Certificate with at least 55% of GPA legalized
in the Polish Embassy or apostilled.
• Sworn translation of High School Diploma/Certificate and transcript of grades into
Polish language. In case of the Double Degree Program you have to additionally
provide sworn translation of your documents into English.
• Eligibility statement or no-objection letter from the Ministry of Education, stating
that the obtained High School Diploma/Certificate entitles candidate to continue the
higher education in the country where the diploma/certificate was issued (if needed).
• Language certificate proving the level of language of your instruction is at least B2
(or positive result of Skype interview with our lecturer).
• Signed commitment to purchase National Health Fund (NFZ) insurance upon arrival.
• Payment confirmation of application fee and first semester tuition fee**.
• Signed electronic agreement on the conditions of studies.

Additional information

Programme description

The Master's degree program in the specialisation "Marketing Management" is an ideal option for you if you are looking for an experience-oriented study that gives you the opportunity to learn about various aspects of the marketing industry.

Our curriculum covers a wide range of topics, such as:

  • theoretical and fundamental foundations for a holistic understanding of marketing,
  • courses in various fields of marketing so that you can try your hand at it and choose a specialized path for the future,
  • basic market research skills,marketing strategy, marketing campaign, brand management, consumer behavior to expand the area of expertise,
  • analytics, consumer data analysis techniques for making marketing decisions,
  • exploring the principles of responsible marketing and modern approaches to it, such as artificial intelligence tools,
  • developing a wide range of skills in creativity, planning, communication, presentation, market research and teamwork,
  • experiencing marketing through group projects, case studies, field trips, class discussions, simulations and in collaboration with distinguished guests from domestic and international companies.

Career Perspectives

  • Marketing analytics
  • Marketing communications
  • Social media
  • PR
  • Internet advertising
  • e-commerce
  • marketing consulting, and much more.

Programme benefits

Why choose our specialisation?

  • curriculum tailored to the needs of the job market: you will gain a basic knowledge of consumer behavior, market psychology and trends, which is crucial for effective marketing activities,
  • you will learn to identify and apply the most effective marketing strategies, adapted to different business models,
  • experienced lecturers: classes taught by qualified academic staff and business practitioners.
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