The course focuses primarily on how businesses need to present themselves in increasingly competitive and disruptive customer environments. Alongside specialist marketing knowledge, you will build your understanding of managing people, operations, logistics and finance. You will learn how businesses need to operate effectively and responsibly in culturally diverse markets. You will have the opportunity to focus on your future employability by building your academic, leadership and management skills and practising them in problem-based team activities and scenarios. You will acquire an understanding of consumer behaviour, and develop expertise in digital marketing a key growth area in a knowledge-based economy. You will also cultivate a deeper understanding of the key areas of branding and marketing in a global context, learning to tailor the delivery of your messages to your chosen target market. This programme is dual accredited to a CMI qualification. Upon successful completion of the programme, Roehampton on-campus students, will be eligible for a CMI L5 qualification in Management and Leadership (subject to passing the required mapped CMI modules and CMI moderation. In addition, we are a Graduate Gateway institution with the Chartered Institute of Marketing (CIM) and our degree has been mapped against CIM qualifications to apply exemptions for modules. This provides you with an opportunity to gain a professional marketing qualification alongside your degree.