CBS International Business School

Additional information

Why should you study IB – Marketing Management for a master’s degree?
Constant digitalization has transformed the once clear advertising landscape into a marketing universe. With the Master in IB – Marketing Management you can always keep an overview. How is the effectiveness of advertising measures measured today? How are advertising messages placed effectively? Successful marketing managers pay attention to the present and at the same time think about the future. At a global level, strategic marketing decisions require a flexible and creative approach.


International Marketing Management – ​​Master of Arts at CBS
Do you see yourself in international marketing and want to actively shape change? You can increase your chances with the English-language master's degree in Marketing Management in Mainz and Cologne at CBS. Here you will learn, among other things, how to:

*Analyze markets, target groups and competitors.

*uild and increase brand awareness.

*lign products with sales in mind.

*Make prices sensible.

*design modern marketing strategies.

*create effective advertising messages.

*Place content in the most efficient channels.

International students are required to pay a deposit
in order to secure their study place which will be
deducted from the study fees of the first semester
upon starting the study programme - 2,500