University of Connecticut (Avery Point)
University of Connecticut (Avery Point)

University of Connecticut (Avery Point)

1084 Shennecossett Rd, Groton, CT 06340, USA Avery Point, Connecticut, USA Visit web page

BS Marketing

Study detals

: Bachelor's degree : BS Marketing : Full time : 48 Month

Requirements

  • English entry - TOEFL 79 (IELTS 6.5, Duolingo 100)
  • GPA entry - 3.0 GPA or equivalent
  • have completed secondary school (equivalent to U.S. grades 9-12)

 

Speciality

The Marketing major is available to students at the Storrs Campus.

Additional information

Degree Overview

Marketing at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects. You learn the academic evidence for “what works” in marketing from leading scholars in the field.

UConn students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research. Marketing majors can earn a concentration in Digital Marketing & Analytics, Professional Sales Leadership, or Social Responsibility and Impact in Business.

The Marketing major is available to students at the Storrs Campus.

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