Lazarski University
Lazarski University

Lazarski University

Świeradowska 43, 02-662 Warszawa, Poland Warsaw, Poland Visit web page

E-Commerce

Study detals

: Bachelor's degree : BA Degree : Full time : 36 Month

Requirements

REQUIRED DOCUMENTS:
• A passport-style photo (3.5 x 4.5) uploaded into your personal account.
• Application Form - printed out from candidate’s personal account in color and
signed with your full name and surname.
• Passport scan – to confirm and verify your personal data.
• Original High School Diploma/Certificate with at least 55% of GPA legalized
in the Polish Embassy or apostilled.
• Sworn translation of High School Diploma/Certificate and transcript of grades into
Polish language. In case of the Double Degree Program you have to additionally
provide sworn translation of your documents into English.
• Eligibility statement or no-objection letter from the Ministry of Education, stating
that the obtained High School Diploma/Certificate entitles candidate to continue the
higher education in the country where the diploma/certificate was issued (if needed).
• Language certificate proving the level of language of your instruction is at least B2
(or positive result of Skype interview with our lecturer).
• Signed commitment to purchase National Health Fund (NFZ) insurance upon arrival.
• Payment confirmation of application fee and first semester tuition fee**.
• Signed electronic agreement on the conditions of studies.

Additional information

Programme description

Are you looking for a field of study with a future? Are you interested in the rapidly growing e-commerce market, worth trillions of dollars globally? Choose the E-commerce specialization at Lazarski University's Management major!

Become an expert in e-commerce and gain the skills necessary to build a successful career in e-commerce.

According to estimates, the value of this exceptionally thriving industry will be around $57 trillion in 2032. In Europe alone, revenues from online commerce are expected to grow by about 9-10 percent annually in the coming years.

Our specialisation combines solid theoretical knowledge with practical experience, allowing students to master key aspects of running an online business.

What you will learn:

  • Creation and implementation of innovative e-commerce business projects: You will learn to identify market niches, create detailed business plans and effectively implement them.
  • Building a strong e-commerce brand: You will learn the principles of e-commerce public relations and learn how to use social media to build brand awareness and engage customers.
  • Increase online sales: You will master creating and optimizing search engine advertising (SEO/SEM) campaigns, email marketing and content marketing to attract new customers and increase sales.
  • Manage an online store from A to Z: You will learn how to create and configure an online store, manage products and orders, and provide secure and smooth customer service.
  • Acting in accordance with the law and business ethics: You will learn the applicable e-commerce laws and regulations, as well as learn the ethical principles of doing business online.
  • Negotiating profitable business deals: You will master the art of negotiation and gain the skills necessary to make profitable deals with business partners.
  • Manage e-commerce projects: You will learn to plan, execute and monitor e-commerce projects to achieve your goals.
  • Enterprise compliance: You will learn about e-commerce compliance and how to implement it in your company.

Applied tools and certificates

  • WordPress
  • Semstorm
  • Senuto
  • Brand24

Career Perspectives

  • E-commerce specialist
  • E-commerce store manager
  • Internet marketing analyst
  • Social media manager
  • Social media manager
  • E-commerce logistics specialist
  • E-commerce entrepreneur

.

Programme benefits

Why choose our specialisation?

  • You learn from the best, experienced business practitioners and university lecturers.
  • You gain the competencies desired by employers, including internet marketing, SEO, creating online stores and running advertising campaigns.
  • You study in a friendly and modern environment, conducive to developing your talents.
  • You can join the "Media&Marketing" study circle, where you will meet other marketing enthusiasts and gain valuable experience.

What will you gain by choosing "E-Commerce" as a Management major?

  • Self-confidence and skills that will allow you to build a successful career in e-commerce.
  • Wide employment opportunities with companies in various industries.
  • The chance to start your own business in e-commerce.
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