Birkbeck University of London
Birkbeck University of London

Birkbeck University of London

Torrington Square, Bloomsbury, London, WC1E 7JL London, United Kingdom Visit web page

Marketing

Study detals

: Undergraduate : BSc : Full time : 36 Month

Requirements

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. We also accept other English language tests.

Speciality

Graduates can pursue career paths in the media, marketing, brand management or public relations. Possible professions include:

market researcher
advertising account executive
media planner
marketing executive
public affairs consultant.
We also work and liaise closely with the Chartered Institute of Marketing (CIM), the leading professional organisation for marketers in the UK, and have full recognition of this course from them. This allows exemptions to some of their modules if you choose to become a member, and will help to enhance your career prospects.

We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.

Additional information

Our BSc Marketing is an innovative course featuring an unmatched breadth of core and option modules to allow you to follow your interests in this area. It will provide you with:

cutting-edge knowledge of contemporary marketing theory and practice
a strong grounding in established and emerging theories of marketing
a firm grasp of specialist areas of marketing.
The curriculum further enables you to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. You will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. Such a knowledge base and skills set are highly valued by employers.

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