

Avila University
Digital Marketing
Study detals
: Master's degree : MS in Digital Marketing : Full time : 24 MonthRequirements
English Proficiency for Undergraduate Students
Students must meet English proficiency requirements through any of the following minimum standards. Please note that any English test score submitted must be dated within two years and be submitted by the examining body:
- TOEFL exam – an overall score of at least 75 iBT
- IELTS exam – an overall score of at least 6.0 with no individual band score below 5.5
- Duolingo score of 110 or higher
- Pearson PTE score of 50 or higher
- Other approved English Language test or program with score consistent with above as determined by Avila admissions.
Applicants with a bachelor’s degree from an institution where the language of instruction is English, as indicated on a transcript.
Full-Time Requirement
You are required to be enrolled as a full-time student each semester due to the rules of your F-1 student visa. Avila’s policies regarding full-time enrollment are:
- Graduate students must also be full-time each semester or session.
For all F-1 Students at Avila:
- Always keeps your I-20 updated.
- Request an extension of your I-20 at least 30 days before it expires.
- Get a signature on your I-20 from Avila’s ISS in the Registrar’s office before you travel outside the U.S.
- Keep your passport valid at all times while in the U.S.
- Obtain your I-94 number
- Be a full-time student at all times unless you have met very limited conditions, as will be explained by a DSO in Avila’s Registrar’s office.
- Report any address change to the Registrar’s office within ten days.
- Do not work more than 20 hours per week at Avila while classes are in session.
- Meet with a DSO before beginning OPT (Optional Practical Training).
Maintaining your F-1 Student Visa Status
- Be a full-time student each semester or session.
- Do not work off-campus without DSO and USCIS approval.
- Part-time enrollment is granted only under limited situations and must be approved by a DSO.
- Get good grades and go to class. Dismissed students will have their I-20s terminated and need to return home immediately.
- Notify the ISS office if you plan on going home and will not be taking courses during the next semester.
- Make sure your I-20 is updated, signed when you travel, and does not expire.
- Notify the ISS office if you plan on dropping all of your courses for any reason.
Speciality
You are required to notify Avila’s International Student Services office of any changes in your program or status. You are also required to understand the rules and responsibilities of your F-1 student status. As part of your responsibility, you must continue to provide information to Avila’s International Student Services in the Registrar’s office while you are a student and while you are on OPT. Failure to follow these policies could cause problems with re-entering the U.S. and your student status.
Postgraduate deposit = $5,000.
Additional information
The M.S. in Digital Marketing is designed to prepare students with cutting-edge knowledge and real-world skills in digital branding, social media strategy, content creation, e-commerce, search engine marketing, and analytics. The program blends creativity with technology and strategy to prepare students for high-impact roles in today’s competitive digital economy.
Students will gain hands-on experience with leading marketing platforms, tools, and analytics technologies while exploring digital ethics, global strategy, innovation, and customer behavior. Courses are designed to balance foundational knowledge with practical application in digital channels.
Graduates of the M.S. in Digital Marketing program will be equipped to lead digital transformation in businesses, enhance online presence, and build data-driven marketing campaigns that deliver measurable results.
- Plan and execute digital marketing campaigns across channels such as search engines, social media, email, mobile, and e-commerce.
- Analyze customer data and digital performance metrics using tools like Google Analytics, Meta Business Suite, and CRM platforms.
- Apply branding, storytelling, and content strategy to build customer loyalty and enhance brand visibility.
- Demonstrate ethical and legal considerations in digital advertising, data privacy, and online consumer rights.
- Lead digital marketing teams, manage budgets, and drive ROI through innovation, agile marketing, and strategic thinking.
Potential Career Opportunities
- Digital Marketing Manager
- SEO/SEM Specialist
- Social Media Manager
- Content Marketing Strategist
- E-Commerce Marketing Manager
- Digital Analytics Consultant
- Performance Marketing Analyst
- Email Marketing Specialist
- Marketing Automation Manager
- PPC Campaign Manager
- Brand Strategist
- Digital Marketing Director
- Influencer Marketing Coordinator
- CRM Marketing Manager
- Growth Marketing Analyst
- Online Advertising Manager
- Conversion Rate Optimization (CRO) Specialist
- Digital Communications Consultant
- Web Marketing Analyst
- Mobile Marketing Strategist