Domus Academy Milano
Domus Academy Milano

Domus Academy Milano

Via Carlo Darwin, 20, 20143 Milano MI, Italy Milan, Italy Visit web page

Luxury Brand Management

Study detals

: Master's degree : Master in Luxury Brand Management : Full time : 11/14 Month

Requirements

Requirements

• At least 15 years of previous Education

• Holding a first level academic degree (Bachelor’s Degree or Academic Diploma) in fields related to the selected study programme

• Certificate of English language (IELTS 5.0 Academic or General on entry

Applications are open also to students with not related degrees or diplomas, if the applicant is motivated by a research interest towards the programme’s topics.

DOUBLE AWARD MASTER

• Holding a first level academic degree (Bachelor’s Degree or Academic Diploma) not lower than 2:2 (British undergraduate degree classification) in fields related to the selected study program.

Applications are opened also to students holding a Bachelor’s Degree lower than 2:2 provided that they have also one year of relevant work experience.

• Certificate of English language (IELTS 5.5 overall and 5.5 in every single part on entry).

Speciality

ACADEMIC MASTER'S PROGRAMME - 11 Months

DUAL AWARD MASTER - 14 Months

COST

  • 11 Months - 28 500 Euro
  • 14 Months - 32 500 Euro

The Master’s involves the following costs, in addition to the payment of a degree fee to be paid within one month before the course start date, equal to € 540 for the Academic Master’s Programme and € 650 for the Dual Award Master’s Programme.

Additional information

THE COURSE

The Master in Luxury Brand Management prepares students to manage the delicate balance between creativity and business for luxury brands.

Students will learn how a brand’s purpose and range fits within a broader demographic, social and cultural landscape.

Tomorrow’s luxury brand managers will explore the emerging values attached to the concept of luxury.

Students will come to understand that branding is a mix of science and art, rationale and emotion. They will practice how to identify individual customer behaviours and social patterns and uncover powerful insights that will allow them to support luxury brands in developing unique points of view, meaningful values and strong emotional connections through engaging and memorable experiences.

CAREER OPPORTUNITIES

Graduates of this programme may find employment in the fashion, product design, retail, or hospitality industries.

Job titles include:

  • Luxury brand manager
  • Product Manager
  • Marketing Manager
  • Digital Communication Expert
  • Communication & PR Manager
  • Brand Expert & Marketing Consultant in the luxury industry.
Download PDF