Arizona State University (Tempe campus)
Arizona State University (Tempe campus)

Arizona State University (Tempe campus)

1151 S Forest Ave, Tempe, AZ, United States Arizona, Tempe, USA Visit web page

Marketing (Digital and Integrated Marketing Communications), BS

Study detals

: Bachelor's degree : Marketing (Digital and Integrated Marketing Communications), BS BAMKDIMCBS : Full time : 48 Month

Requirements

Academic requirements

First-year students must:

  • Have a 3.00 grade point average (GPA) (a "B" or better where "A"=4.00) from a secondary school. Some ASU programs may have higher admission or English proficiency requirements and may consider a minimum ACT or SAT score.
  • Must have three years of high school coursework. (If you are currently in high school, ASU needs to see 9–11 grade coursework. If you have completed high school, ASU needs to see 10–12 grade coursework.)
  • Must have and present a completed high school diploma or certificate.

Conditional admission

ASU may offer conditional undergraduate admission to international applicants to an on-campus program who meet the academic (aptitude) requirements but who are not proficient in English. This offer of conditional admission will give you time to improve your English proficiency before you start classes at ASU. Your conditional admission offer is good for up to three semesters, during which time you must meet one of these requirements to begin your ASU experience.

Competency requirements

International students who completed high school outside the U.S. are required to meet the following competency requirements:

  • Math: four years (algebra I, geometry, algebra II and one course requiring algebra II as a prerequisite).
  • Laboratory science: three years total (one year each from any of the following areas are accepted: biology, chemistry, earth science, integrated sciences and physics).

Provide evidence of English language proficiency (TOEFL 61)

Additional requirements:

First-year admission requirements: 1230 SAT Reasoning or 25 ACT score, or graduated in the top 8% of high school class, or have an overall high school GPA of 3.40 in ASU competency courses (scale is 4.00 = "A").

First-year applicants should select an additional major when applying for admission. Additional choices may include any of the W. P. Carey business BA programs or any other degree program outside of the W. P. Carey School of Business. Students who are not admissible to a W. P. Carey business BS major and who did not select a second major or are not admissible to their second major choice are placed in a business Bachelor of Arts program in the W. P. Carey School of Business.

Readmission requirements: Students must meet first-year admission requirements by way of high school GPA, test score or class rank and must have a transfer GPA of 3.00 (if applicable) and a cumulative ASU GPA of 3.00.

Speciality

Transfer admission requirements:

Transfer admission requirements (30 or more credit hours after high school): transfer GPA of 3.00 and one of the following: 1160 (prior to March 2016) or 1230 SAT Reasoning (after March 2016) or 25 ACT score, or graduated in the top 8% of high school class, or have an overall high school GPA of 3.40 in ASU competency courses (scale is 4.00 = "A").

Transfer students should select an additional major when applying for admission. Additional choices may include any of the school's Bachelor of Arts programs or any other business or other degree program outside of the W. P. Carey School of Business.

Students who are admissible to the university but do not meet admission requirements for this program and did not select a second major or are not admissible to their second major choice will be placed in a Bachelor of Arts program in the W. P. Carey School of Business. 

Additional information

Program description

The digital and integrated marketing communications concentration builds on the knowledge provided in the major and prepares marketing students with specialized knowledge and training in the areas of advertising, brand management and digital marketing.

This concentration provides students with specialized expertise in an area that is growing in importance in the marketplace.

Concurrent program options

Students pursuing concurrent degrees (also known as a “double major”) earn two distinct degrees and receive two diplomas. Working with their academic advisors, students can create their own concurrent degree combination. Some combinations are not possible due to high levels of overlap in curriculum.

Accelerated program options

This program allows students to obtain both a bachelor's and master's degree in as little as five years. It is offered as an accelerated bachelor's plus master's degree with:

  • Global Management (Creative Industries and Design Thinking), MGM
  • Global Management (Data Science), MGM
  • Global Management (Digital Audience Strategy), MGM
  • Global Management (Global Affairs), MGM
  • Global Management (Global Business), MGM
  • Global Management (Global Development and Innovation), MGM
  • Global Management (Global Digital Transformation), MGM
  • Global Management (Global Entrepreneurship), MGM
  • Global Management (Global Health Care Delivery), MGM
  • Global Management (Global Legal Studies), MGM
  • Global Management (Nonprofit Leadership and Management), MGM
  • Global Management (Public Administration), MGM
  • Global Management (Public Policy), MGM
  • Global Management (Sustainability Solutions), MGM
  • Global Management (Sustainable Tourism), MGM
  • Global Management, MGM

Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program.

Global opportunities
Global experience 

As globalization continues to impact the way the world lives and works, international experiences have become vital to a successful career for marketing majors. Through any of the more than 300 available Global Education programs, students can gain valuable skills employers are looking for: communication and interpersonal skills, as well as flexibility, motivation and a real-life perspective on business applications worldwide. Understanding how cultural norms and values impact the marketing of goods and services in an international context makes the graduate a valuable contributor in many marketing environments.

Career opportunities

The digital and integrated marketing communications concentration within the BS program in marketing is designed to equip students with cutting-edge knowledge in the marketing communications area. Graduates are well prepared to assume jobs in the areas of advertising, brand management and digital marketing. While the number and quality of job opportunities in advertising and brand management are relatively small, the number of entry-level positions in digital marketing has exploded. A sampling of career opportunities includes:

  • digital account manager
  • digital marketing analyst
  • digital marketing coordinator
  • digital marketing specialist
  • electronic marketing specialist
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